For some time PPC has come to mean only Google Ad Words, and far too many advertisers never grow beyond that deﬁnition. A singular focus on the search results of Google can hurt your own results, by hindering your ability to attract new customers. That’s why we help clients expand their deﬁnition of PPC, and with it, expand their businesses. Finding the right ad funnels and building targeted audiences around demographics, services, seasonality and other campaign attributes is a complex process that our experienced search engine marketing strategists have mastered. Paid search campaigns are the fastest method of reaching potential customers when they search for your products.
Strategy: first we create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics also creating baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics. We inform you about PPC competitors and Ad Copy based on Keyword Research and determines areas of opportunity and risk. We document measurable short-term and long-term goals to evaluate campaign performance.
Landing page and campaign setup: We Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document. we also includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping site wide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.
Optimize: We change bids, ads, and landing pages based on short term performance indicators in every few days and also make global changes to the campaign based on trends that are identified over time.
Analysis & Reporting: We like to keep our client updated about information & business goals along with all required information to properly complete, Comprehensive overview of campaign and adjustments to the project plan based on the results achieved on time.